AGCO rolls out new features to its North American Virtual Product Showroom


AGCO has announced new updates to the companys virtual product showroom for North American customers at The company says the new functionality will facilitate greater engagement and learning opportunities for customers, dealers, and media throughout the year.

Since its launch in 2020, the virtual showroom has provided visitors the ability to explore AGCOs brand offerings via product videos, 360-degree views of equipment, brochures, and specification sheets. The centerpiece of the showrooms new capabilities is the AGCO Theater, which AGCO says simulates in-person events in an online format, including product launches and announcements, press conferences, training and educational events and dealer meetings. Other updates include new brand galleries, the ability to explore manufacturing facilities, and highlights of product news and awards.

Weve been very pleased with the virtual showrooms usage since it launched last year, says Aaron Belanger, AGCOs farm show manager. Customers have found it a particularly convenient way to learn about AGCO products and services when many public events were cancelled. The AGCO Theater will enhance the user experience with public and private events that will be hosted in both live and recorded formats. Were excited about these new capabilities and the increased engagement theyll bring AGCO and our dealers.

The virtual showroom also includes extensive galleries of the companys well-known brands, including Massey Ferguson, Fendt, Challenger, Gleaner, RoGator/TerraGator, GSI and more.